5 Questions Every Company Should Ask About Marketing to Women Business Owners

  1. What do women business owners most like about our offerings?
  2. What do they least like? (What aggravates them, wastes their time, seems unnecessary to them? What modifications can be made to overcome these issues?)
  3. Do our sales and marketing materials portray women business owners’needs? Do our language, images and concepts indicate that we respect them?
  4. How are our competitors marketing and selling to women business owners? In what ways are they ahead of us?
  5. How would our company be different if it were run by a woman?

“ Mary truly understands the marketplace power of women business owners and how they are different from other target markets. Her ability to speak to this and make a difference in business makes her an important corporate ally. ”

Sherry Essig. President, Priority Ventures Group

The Woman's Advantage Nine Lives